HMS Marketing

Why middle-aged entrepreneurs are better than young ones

By Sukanlaya Sawang, University of Leicester Bill Gates, Steve Jobs, and Mark Zuckerberg are three of the biggest role models for entrepreneurs. They are all famous for starting their companies in their early 20s and in many ways set the benchmark for what a successful entrepreneur looks like. And yet, there is reason to believe that we’d be better off investing in older entrepreneurs. They are actually far more successful than younger ones, according to new research, which analysed the age of all business founders in the US in recent years and how well they did. Young entrepreneurs may have some…

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Budding Entrepeneurs – don’t give up your day job!

I've watched so many people with fantastic ideas that they've been workshopping in their minds for a few months, or even years, suddenly bite the bullet. By which I mean they give up their day job and launch their product - and sit back and wait...... Let me tell you it takes years to start making an income from your product or service - even when it's unique. Forget all those sponsored Facebook posts about how Joe Bloggs made $1 million in the first year simply by following a 'guaranteed' sales/marketing course. It's crap. Maybe that does happen…

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